I've been working the club channel for 20 years.

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I started in 2006, exploring Costco programs at Jules Destrooper, the Belgian biscuit maker, and learned the channel from the inside: the buyers, the math, the operations, the small details that decide whether a great product becomes a great club item or never makes it past the first review.

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I founded Accelerate in 2017 to do that work for other premium European food brands.

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Twenty-six years in export sales have taught me one thing above all: a product only travels well when the people behind it understand the market it is travelling to. Club retail is its own market. Its economics, formats, buyer culture and shopper behavior are unlike supermarket, specialty or e-commerce. Brands that simply translate from one channel to another usually struggle. Brands that build for the channel from the first concept stand a far better chance.

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Accelerate exists to do that building.

 

I work directly with brand owners and manufacturers, from first conversation through buyer pitch, vendor onboarding, packaging design, pallet display, demos, and the long work of earning the reorder. I run every program personally and bring in trusted packaging studios, co-packers and design partners where their expertise sharpens the work.

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I'm based in Belgium and work US and EU hours. I speak Dutch, English, Spanish and  French.

I'm not a broker. I'm a partner with skin in your game, and I only take on programs I genuinely believe belong on a club pallet.